Michael Jackson’s Hair From Fateful Pepsi Commercial Soon to Become LifeGem
Diamond.
Chicago, IL, July 14, 2009 – When executive producer Ralph Cohen scooped up the charred hair Michael Jackson lost in the filming of the now-infamous Pepsi commercial, he had no idea that he was saving an important piece of history.
Now, this closest connection to Jackson himself is being preserved by John Reznikoff and LifeGem. Reznikoff is one of America’s most highly respected collectors, and LifeGem is the world’s first purveyor of diamond memorials created from the carbon in a lock of hair.
Cohen, executive producer for the Pepsi commercial, was among the first to reach Jackson when he was set on fire.
As seen on the now famous video, Cohen threw his jacket over Jackson’s head to help extinguish the flames. As Jackson was being rushed off the set and to the hospital, Cohen instinctively, picked up the charred lock of hair and put it in his pocket– where it remained undisturbed for 25 years until Jackson’s death last month.
http://www.lifegem.com/secondary/MichaelJacksonLifeGem.aspx